A Singapore team preparing a campaign for several markets often has one product story and several audiences. BRANTS, a digital marketing agency based in Seoul, helps you decide which questions the content should answer for each audience, then produces the material and manages its release.
Build a brief around the buying decision
For a service launch, a short demonstration can introduce the offer to someone browsing on their phone. An article can answer a procurement team’s questions about the process. We interview the people who do the work, plan those pieces together and choose where each should appear. If the space itself is part of the offer, we can also discuss drone or VR production.
Coordinate social content and paid media
We manage social publishing and digital advertising against the priorities in your brief. For a campaign aimed at Korean customers, we look at what a local reader needs to understand before making an enquiry. Questions from prospective customers then give us specific topics for the next article, video or ad.
Arrange an online consultation
Share your website, your priority market and what a useful enquiry looks like for your team. We can review the brief in an online meeting. If the work calls for an on-site visit, we agree the location and arrangements in advance.